In a world where environmental sustainability is increasingly vital and consumer beauty preferences are shifting, ENOUGH. is committed to repurposing materials and empowering individuals to make confident beauty choices. Our mission extends beyond traditional norms, as we strive to harness overlooked resources for a positive impact on both personal care and the planet.

Upcycled beauty focuses on utilising by-products to create cutting-edge and sustainable beauty products in order to reduce waste, minimise the consumption of new resources, and promote a circular economy.