We’re driven by a higher purpose
A global shift towards circularity is essential for the future, particularly in the beauty industry, as it offers a more sustainable and responsible approach compared to the linear economy of using only new ingredients for product formulations. By upcycling and reusing ingredients (and packaging), the beauty industry can minimise its environmental footprint, conserve natural resources, and significantly reduce the generation of waste. This approach not only aligns with global sustainability goals but also ensures the long-term viability of the beauty sector, meeting the growing consumer demand for eco-friendly and ethical products.
Circular practices foster innovation, create economic opportunities, and contribute to a healthier planet, making it an essential and forward-looking model for the beauty industry and beyond.
Upcycling aims to repurpose items in a way that enhances their functionality or aesthetics. This promotes resourcefulness, reduces waste, and contributes to a more circular economy.
Our Upcycled Packaging Process
We collect and use packaging waste for our products
Laser Cut Outer Packaging
Our designs are laser cut from this packaging waste
A Work of Art
Our final packaged products in their outer boxes
Hailing from humble beginnings in scenic small towns across South Africa, Ginette's upbringing instilled in her a profound respect for the environment and an unwavering commitment to minimising waste.
Her driving force to establish a brand with a resoundingly positive environmental impact was realised with the inception of ENOUGH. She is a strong believer that a shift towards circularity is essential for the future of our planet.